It’s all about your brand

Whether you’re taking your brand’s marketing efforts to the next level or nurturing current strategies, engaging your customers is top-priority. That’s where I come in.

Hi, I’m Leslie – designer, marketer, and strategist, helping small-to-mid-sized businesses, like yours, to entice and engage audiences within your competitive market. Together, we’ll build and maintain your brand through design, content and high-impact strategies across channels that make sense for your business.

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Design

It all starts with your design – logos, brochures, business cards and collateral, banner ads, landing pages, emails, presentations, social, post creative and infographics.

Email Marketing

Get quality leads and maximize your ROI – creation and design, HTML, copywriting, campaign management and strategy, list management, automation, testing and reporting through your service provider.

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Content

Engage your audience – website content, blog posts, product/service descriptions, social, ads, Google Adwords, pay-per-click (PPC), search engine marketing (SEM).

Marketing Strategy

Take control of your brand – management and development of holistic strategies, audits and roadmaps for campaigns, events, social, content, email and integrations.

Social Media

Stay connected to your audience – social strategy, management, content writing and creative design in major social networks like Facebook, LinkedIn, Twitter, Instagram and more.

SEO

Increase your visibility – search engine optimization through auditing, analyzing and streamlining website content, keyword strategy, directory listings and more.

ABOUT ME

Leslie Fredericks

Leslie Fredericks

Designer, Marketer & Strategist

When I was in high-school, a local company needed a logo, so they looked to the high school art program for an inexpensive solution. I entered and won the “contest” to design the logo and label for the product – a disinfectant travel spray specially formulated to kill germs on toilet seats (rather useful, huh?). And, that did it for me. I decided that I wanted to be a graphic designer. I’ve been in design and marketing, both traditional and digital, ever since.

My repertoire contains a diverse skill set, including graphic design, layout and typography, as well as HTML/CSS, UX/UI, brand development, copywriting, email marketing, search engine advertising, social media strategy and more. I have worked with high-impact companies including Go Daddy, Bridgestone Tire, and the USA Today Network. I have also worked with smaller, independently-owned organizations within the publishing, pharmaceutical engineering, and nonprofit sectors, just to name a few.

I’m passionate about my work and dedicated to each of my projects, no matter how big or small. I constantly look for ways to improve products, my designs and strategy tactics. I’m on top of new trends and technologies and quick to assess their place in the services I provide for my clients. And, most importantly, I work to make my client’s projects shine by bringing out the best of their brand.

CONTACT

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